Let’s talk about something most people don’t realize:
A lot of digital products fail before they even get made.
Not because the creator didn’t try.
Not because they weren’t smart enough.
It’s because they picked the wrong thing to build.
You’ve probably seen this happen. Maybe you’ve even felt it yourself.
Someone gets super excited about an idea. They spend months working on it. They make videos, worksheets, logos, the whole thing.
And then they launch it… and almost no one buys.
It hurts. It’s confusing. It makes you think you failed.
But the problem wasn’t you.
It was the idea.
Building What YOU Want Instead of What PEOPLE Need
You’ve heard the advice “follow your passion,” right?
Yeah… that’s how a lot of people waste months building something no one asked for.
Most people create products around what they love.
But buyers pay for problems to be solved.
So the people who win?
They flip this shit around.
They look for demand first.
They find real problems people talk about every day.
They check what’s already selling.
They validate before building.
And the cool part?
👉 What used to take weeks of research now takes about 10 minutes with AI.
The $10K Mistake (And How It Shows Up)
Here’s what picking the wrong product really costs:
Time:
You spend 2–3 months on something no one wants.
Opportunity:
While you’re building the wrong thing, someone else is building the right thing.
Confidence:
Your product flops, so you think you’re the problem. You’re not.
Money:
Ads, tools, freelancers… it adds up fast.
All of this can easily go past $10,000 in lost time and costs.
And the crazy part? It’s all avoidable.
The 3 Ways the Pros Validate Ideas
Here’s how smart creators pick the right product before they start.
1. The Pain Scraper
Go where your audience hangs out like Reddit, Facebook groups, forums.
Look at the problems people complain about again and again. Those problems point to real demand.
2. The Competitor Check
Find products already selling well.
Then ask, “Can I make this clearer, faster, or easier?”
You’re not copying. You’re improving something that’s already proven.
3. The AI Sprint
Tell AI your niche and skills.
Let it scan the market in minutes.
You’ll see which ideas have real demand and low competition.
This used to take hours.
👉 Now it takes 10 minutes if you do it the way I show you.
Why This Matters Right Now
AI changed the game.
It can spot trends, audience pain points, and buying patterns fast.
For the first time, regular people can move faster than big companies.
But this window won’t stay open forever.
More people are catching on every month.
Right now, you have a chance to move quickly and get ahead.
Wait too long… and you end up competing with everyone else.
The Simple Truth
You don’t have a “building” problem.
You have a “picking” problem.
Once you choose the right idea, building becomes easy: templates, tools, AI, shortcuts, you’ve got so many options.
But if you choose wrong, none of that helps.
The good news?
You don’t need to guess anymore.
You don’t need to waste months hoping your idea works.
👉 You just need a better way to pick.
Five years from now, you’ll either be glad you started today with the right product…or you’ll still be stuck thinking about what you “should” have already built.