Who the Hell Am I?
No, not Joe Rogan.
I’m someone who builds digital products and makes some pretty good money from them.
Been doing it for over 20 years, and still build every single day because I love it (and bc I avg about $30,000/month in predictable revenue from the stuff I built once).
Yea kinda NICE.
❌ I’m NOT a guru who’s gonna tell you you’ll be rich by Friday.
❌ I’m NOT a course creator who’s never actually done what they teach.
✅ I’m someone who’s in the trenches figuring out what works (and what doesn’t), every single day, building REAL digital products that make REAL money.
And I do most of it living by the beach in Greece.
I wake up WHEN I want…
I work with WHO I want…
And I teach people how they can ‘build once and sell forever’ too – whether they want recurring cash flow, quick flips, or a portfolio they can sell later down the line.
Should you listen to me? Nah, you don’t have to.
In fact, be super skeptical.
But if you want to learn from someone who’s puts his money where his mouth is, then maybe, just maaaaaybe hear me out…
Because this changed my life.
And from all the business models I’ve ever tried (I’ve done a LOT), this has been the FASTEST and EASIEST path to not only making LONG-TERM income, but building real assets that can have BIG TIME exits, too.
But It Def Wasn’t Always Like This…
When I graduated college in TWO years (yea 2 yrs) with a business/economics degree, I had no idea what I wanted to do.
I was super hungry to “make it”, but all I did was bounce around jobs doing things I could give negative infinity shits about.
In 2004, I somehow landed in the lending industry.
Things were awesome.
Money was pouring in, but man, it was exhausting.
Sure I was making tons of money, but…
It Was A FKN Grind Kissing Realtors Asses All Day
Did NOT see myself doing that for the next 20-30 yrs.
Not only that, but I started to do REALLY stupid things with my money and I didn’t wanna go down the wrong path, so before I hit a point of no return…
I decided to get my shit under control and focus on leveraging what I knew best.
Taking shortcuts by building things that give ME the leverage.
The Real Breakthrough Happened in 2007
I was sick of chasing agents, trying to get them to send me their biz.
So I figured out a way to flip it sh** around.
Instead of chasing THEM, I started building my own lead gen websites – sites that generated real estate leads in specific markets.
I’d build them, rank them, and capture the leads myself.
I started with 1 REALLY ugly little site, and within 6 months, I had over 200 money-machines nationwide.
AND ALL OF THEM WERE GENERATING LEADS.
And suddenly, agents were chasing ME, begging ME to send them business.
I loved it.
Within a few months, I was pulling in nearly $30,000/month selling leads to agents and loan officers who were desperately hungry for them.
But here’s what I realized…
👉 I Love Building, But I Also Love Not Working That Hard…
So when it came down to it, managing 200+ websites and coordinating everything made me miz.
That’s why I pivoted to the digital product rental model.
Instead of selling leads, I built out complete marketing systems (websites, funnels, automations, etc) and rented them to LO’s and agents for $500+/month.
I’d build it once, dupe it, and sell it forever – kicking back collecting rent every single month.
It was low maintenance, had high margins, and was extremely diversified, predictable income.
Eventually, I ended up with around 50 active “tenants” generating $30,000/month in “recurring rental revenue” while I spent my time building NEW systems, testing NEW ideas, and helping a few of my buddies do the exact same.
That’s When I Had Another Idea…
What if I could sell part of my “digital neighborhood” off for a lump sum and invest it into other things?
Boom.
In 2020, I sold 70% of that portfolio…
And I did it by structuring it as a rent-to-own deal.
I mean why not? It WAS real estate, just digital.
So I had 1 buyer that started paying me fixed payments (WITH interest) until they owned it outright.
The other 30% of my properties?
I kept them. They were super low effort, and super high cash-flow. And these still pay me every single month.
Because I love this model so much, I never fully exited.
I’m still building. I’m still renting. I’m still collecting monthly income from digital properties I created years ago.
The difference now?
Well, Now I’m Teaching More Than Just My Buddies How to Do This
Why?
Few reasons.
1️⃣ I don’t like gurus (AT ALL)
Their job is to confuse you so you can keep buying.
I ain’t about that.
My hope is that when ppl see how this is legit, they can dump those other bullshit programs if they wanna keep more of their money.
2️⃣ I don’t wanna see ppl making the same mistakes I made
1-time projects, freelancing – those are jobs, and unpredictable ones at that.
The moment you stop working, guess what?
The income stops, too.
But if you build a portfolio of digital products that generate revenue – whether that’s recurring, one-time sales, flips, or a mix – you have an asset you can do whatever you want with.
And that has so much more VALUE and LEVERAGE.
3️⃣ Because I’ve proven it FKN WORKS.
This is a new digital product one of my students launched in January just for the hell of it. Almost $4k in under 30 days.
Pretty cool…
Not showing this to show-off, just showing it bc I’m proud of it.
Also showing it bc when someone starts doing what I’m teaching, they start to see…
✅ How powerful building digital products can be…
✅ How predictable they are…
✅ How scalable they are…
✅ How sellable they are!
Not only that, but I LOVE teaching entrepreneurs how to copy me using killer AI tools, lazy automations, and with any niche they can point your pretty little finger at.
Here’s the Truth Most People Don’t Wanna Hear…
You’re probably trapped in the one-off gigs – maybe you’re doing client work, projects, launches, consulting, coaching, blah blah blah.
Whatever it is, you’re trading time for money.
And every month, you start at $0 (or pretty close to it).
I know because I’ve been there.
Hustling for the next client. Stressed about where next month’s income is coming from.
Watching the bank account yo-yo between great months, and shitty ones.
That’s not a business. That’s a hamster wheel.
The real money, the REAL freedom, comes from building assets that pay you repeatedly.
It’s the difference between being a landlord and being a handyman.
When I had all my “rentals” running, I started every month with $30k in the bank before doing anything.
New projects were pure upside, not replacement income.
I worked 20-25 hours per week and spent Fridays doing maintenance while the rest of the week I could build new stuff or improve systems.
That’s leverage. That’s freedom.
That’s what I wanna teach folks that wanna learn how to make LEGITIMATE money online do.
And here’s what makes this even better in 2026:
- Better tools: I use tools that are built for avg ppl and agencies. It’s 10x more powerful than the WordPress setups I used to stitch together.
- AI acceleration: I can now build what took me 40 hours in about 4 hours using AI. It writes copy, generates images, builds automation workflows.
- Bigger opportunity: I was stuck in real estate. You can build digital products now for ANY niche – contractors, fitness studios, med spas, e-commerce stores, course creators. The market is 50x bigger.
- More ways to monetize: I charged around $500/month. Today’s digital products can be used for cash flow, rented, flipped for quick profits, or packaged into a portfolio you can sell for 6-7 figures.
So Here’s the Next Step…
If you’re tired of starting every month at $0, if you want to build real online business, if you want to stop trading time for money, I can show you how.
Here’s what I recommend:
Step 1: First, grab The 1-Hour Digital Product (100% FREE)
You’ll learn the basic flow of creating your first digital product in under an hour – and I just updated this for 2026!
Step 2: Get the tools you need
You can’t build a house without tools.
👉 Click here to grab the main tool you’ll need to make this all come together. It’s the platform that makes the “Build Once, Sell Forever” model possible.
You can also check out some of my favorite tools I have here (work in progress still).
It Took Me 20+ Years to PERFECT and PROVE This Model
Now I’m teaching you how to do it faster, easier, and with bigger opportunities than I ever had.
Stop chasing one-time sales.
Start building digital products that pay you forever bc you’re future-self will thank you.
Didn’t mean this page to be this long, so if you read the whole thing, well, now you know me a little better 😉
Welcome to “Build Once, Sell Forever.”