Alright, so something’s been bothering me for a while.
And I wasn’t even planning to bring it up today, but it kept popping up in my feed so fk it.
Because what I’m seeing…nobody is being really honest about it.
(And I know I’m not the only one noticing this.)
The Thing Nobody Seems Willing To Say Out Loud
Every day, my feed shows another “brand new AI tool.”
The logo is clean.
The landing page is cute.
The hype is there.
And then, right on schedule, the creator asks for feedback.
But here’s the thing…
They’re asking after everything is already built.
After the whole thing is polished.
After the clones already exist.
And they’re confused when nobody cares.
Look, I get why it happens.
Momentum feels good.
Shipping feels good.
It feels like progress.
But most of these devs are acting like they’re competing with other indie creators.
They’re not.
They’re competing with giants.
The Part Everyone Pretends Isn’t Happening
Google.
OpenAI.
Anthropic.
Meta.
These aren’t “companies.”
They’re gravitational forces with BILLIONS behind every release.
They’re the kind of players who can erase entire SaaS categories on accident.
And while indie devs are out here celebrating their new wrapper app, these companies are dropping updates so powerful they make yesterday’s tools feel like they were built in 1998.
I’m not saying that to be dramatic.
I’m just saying it because it’s reality.
And the truth is unless your idea is genuinely revolutionary (or you’re just building for fun) you’re stepping onto a battlefield where you have absolutely no fkn chance. You’re outgunned before the fight even starts.
Here’s What Really Happens When You Build Into This
Two months ago, creating an AI video took 20 steps.
Clunky, very manual steps…stitching tools together like you were making a quilt.
Today tho?
5 steps.
Give it another 60–90 days and we’ll be ONE-CLICK.
And if that sounds “optimistic”, I’ll just say I dumped an AI upscaler tool I absolutely LOVED all bc Google dropped Nano Banana Pro, and just like that…
Bro’s app became irrelevant.
Not a “nice to have just in case” anymore.
It’s just not needed anymore.
That’s the quicksand I’m talking about.
So What Actually Works Right Now?
If you’re chasing SaaS trends because it “feels hot,” odds aren’t in your favor amigo.
You’re prob gonna get crushed.
Not because you suck, but bc Big Tech simply moves faster than you can code.
And that leaves you with only 3 real options:
1. The Pre-Sold Differentiator
Solve a specific, painful problem.
For a specific group of people.
In a way AI models cannot auto-complete in the next update.
Then sell the solution BEFORE you build it.
(Seriously — read that again.)
If you can’t sell it early?
It’s not worth building later.
2. The VC Fantasy Route
Pitch the billion-dollar idea.
Name-drop your model architecture.
Use the buzzwords that make investors nod.
It works. Sometimes.
But the game is slow, political, and full of people pretending to understand what “multi-modal transformer scaling” means.
If you choose this path, cool – just don’t expect it to be honest or fast.
3. The Sustainable Route
And I know that doesn’t sound sexy, but it’s solid.
They don’t get wiped out every time Google sneezes.
They don’t rely on fragile API economics.
They don’t require engineering teams the size of a city.
They’re evergreen.
Predictable.
Scalable.
And the leverage is fkn bananas.
Because once you start building digital assets, you create A LOT of OPTIONS.
You can monetize them. Rent them. Sell them. Bundle them. License them. Stack them. Compound them.
List goes on and on.
And Big Tech can’t “update” your product into irrelevance.
Here’s What This Really Means For You
I’m not anti-software, I’m just anti-delusion.
The AI space is moving so fast it’s basically aging in dog years.
Every 90 days feels like a new era.
So unless you’ve got something genuinely groundbreaking, or deep pockets backing you, you’re building on quicksand.
Digital products tho?
That’s solid ground.
You just need the right format and few eyeballs on them.
That’s the whole game.
So Here’s The Real Question…
Before you pour your soul into another SaaS project thinking you’re about to be the next developer of the century…
Ask yourself:
Are you actually ready to compete with billion-dollar companies?
Or is there a smarter move you’re actually reading about right now?
Yea.