Stop reading this right after the next line, then come back to it.
Go search your Google Drive for “SOP” or “template.” Seriously. Just type it in.
What you’re looking at right now?
It’s not “just documentation.”
It’s a digital product waiting to happen.
Most business owners think digital products are only for internet gurus selling courses from their bedroom.
They see another cheesy “21-day challenge” and think…
“Nope. Not me. I run a REAL business!”
But that’s the mistake.
Because the stuff you’ve been creating for years – the checklists, the templates, the step-by-step processes…you’re sitting on gold.
The Hidden Asset You’re Not Using
I know a guy who runs a cold email agency took the setup process he does for clients over and over again… and turned it into a $97 “done-for-you” product. A VA delivers it in a day.
The same setup agencies normally charge $5,000 for?
He sells for $97.
Sounds crazy, right?
Until you see what happens next.
That $97 buyer gets something worth way more than they expected. And when even one of those 10,000 buyers lands a $3,000 client using his setup, they’re thinking..
“Oh… this guy knows what he’s doing!”
A few weeks later?
Some of those customers buy his $10K+ program.
No sales call. No pushing. Just trust.
What You Already Have (And Don’t Notice)
A wedding cake baker in Dallas made a simple 4-part video series showing people how to make their own wedding cake for under $50.
She filmed it on her iPhone.
She didn’t “set aside time.” She just recorded while working.
She sells it for $27.
What happens?
People buy it thinking they’ll DIY their cake.
They watch the process.
They realize..
“Wow… this is harder than I thought.”
Then they hire her for the $600–$700 cake she actually wants to sell.
Same thing with a plumber in Boston.
He recorded quick videos on “Top 10 Common Plumbing Issues” while on actual jobs. His wife held the phone. No extra effort.
Sells it for $27.
Gets booked out because people try the easy fix… then call him for the bigger job.
These aren’t tech people.
They’re normal service providers using what they already know.
4 Simple Digital Products You Can Create Right Now
You don’t need to start from scratch.
You just need to repackage what you’re already using.
1. Templates and Done-For-You Files
One agency took 500 winning landing pages from Facebook’s Ad Library, put them in a Notion board, and sells it for $27.
They didn’t create anything new – just organized it.
2. Educational Mini-Courses (“Tiny Tuts”)
Record your process in 4–6 short videos. No scripts. No studio.
People trust “real” more than perfect.
3. Custom GPTs
Grab 25 videos from your niche, get the transcripts, gather examples, upload them into a custom GPT.
One hour of work. Sell for $97.
4. Simple PDF Guides
A vocal coach made a “30-Day Vocal Growth Blueprint.” Short daily videos. Simple layout.
It brought her clients from around the world.
The pattern is the same:
Use what you already know, just package it in a new way.
Why This Works So Well
Most marketing asks, “How do we get leads?”
But a smarter question is, “How do we get customers who already trust us?”
Because if someone pays you $27 and gets $3,000 worth of value…you’re not just earning a customer you’re earning loyalty.
And here’s the crazy part:
That $27 product can pay for itself with upsells and order bumps.
Some setups bring in $120–$190 average order value.
That means you can spend up to $190 to get a customer… and still break even.
You’re not “paying for ads.”
You’re buying trust.
Your Next Step
Search your Google Drive. Look for:
- SOPs
- Templates
- Checklists
- Processes you repeat
- Frameworks you teach clients
- Anything you use over and over
One of those files is a $100K product you haven’t packaged yet.
You already use it to help your clients.
You already know it works.
You just haven’t shared it with the 95% of your market who would learn from it—but aren’t ready for your full service yet.
Someone in your niche is going to package their knowledge and win that group over first.
It might as well be you.